All Stores / 所有店铺 Membership Data Insights

All Stores / 所有店铺 会员数据分析

Analysis Period: Auto-generated from data

12,793
Total Members / 总会员数
19,099
Member Tickets / 会员票数
40.7% of total
$867,736.58
Member Revenue / 会员销售
57.2% of total
$45.43
Avg Ticket / 平均客单价
Non-member: $23.35
8.40
Avg SKU/Ticket / 平均SKU
Store: 5.78
4.93
Avg Categories / 平均品类
46,880
Total Tickets / 总票数
$1,516,451.16
Total Sales / 总销售
27,781
Non-Member Tickets / 非会员票数
$648,714.58
Non-Member Revenue / 非会员销售

Purchase Depth Analysis / 购买深度分析

By SKU per Ticket / 按每票SKU数分层

<3
1,517
4-6
3,578
6-8
1,705
8-10
1,210
>10
3,408

Member Value Segmentation / 会员价值分层

RFM-based / 基于消费频次和金额

VIP
3,331
High Value
252
Medium Value
94
Value
1,970
Regular
5,258

Purchase Frequency / 消费频次分布

Member count by purchase times / 按消费次数统计

1x
8,842 (69.1%)
2x
2,637 (20.6%)
3x
821 (6.4%)
4x
288 (2.3%)
5x
111 (0.9%)
6x
47 (0.4%)
7x
25 (0.2%)
8x
8 (0.1%)
9x
5 (0.0%)
10x
1 (0.0%)
11x
2 (0.0%)
12x
1 (0.0%)
13x
1 (0.0%)
15x
1 (0.0%)
20x
1 (0.0%)
51x
1 (0.0%)
104x
1 (0.0%)
69.1%
Single Purchase / 单次消费
10.3%
High-Frequency (≥3x) / 高频消费者

📊 Weekly Purchase Frequency Analysis / 每周消费频次分析

Based on 4-week member transaction data / 基于4周会员消费记录数据

0.72
Avg Visits/Week / 平均每周次数
46.6%
Active Buyers / 活跃会员占比
25,615 / 54,952
25,615 / 15
Cleaned / Outliers / 有效/异常
💡 Data Cleaning: Removed outliers (Tickets >100, Amount >$50K, Ticket >$1K, SKU >100)

Weekly Visit Distribution / 每周到店次数分布

Member count by weekly visits / 按每周到店次数统计

0.25-0.5x/week
9,614
(37.53%)
0.5-0.75x/week
5,694
(22.23%)
0.75-1x/week
3,509
(13.7%)
1-1.5x/week
3,794
(14.81%)
1.5-2x/week
1,547
(6.04%)
2-3x/week
1,074
(4.19%)
3+x/week
383
(1.5%)

Weekly Frequency Breakdown / 每周频次占比

Member distribution / 会员分布

0.25-0.5x/week 37.5%
0.5-0.75x/week 22.2%
0.75-1x/week 13.7%
1-1.5x/week 14.8%
1.5-2x/week 6.0%
2-3x/week 4.2%
3+x/week 1.5%

Revenue vs Member Distribution / 收入 vs 会员分布

Member % vs Revenue contribution % / 会员占比 vs 收入贡献

0.25-0.5x/week
9,614 37.53%/13.54%
0.5-0.75x/week
5,694 22.23%/16.14%
0.75-1x/week
3,509 13.7%/14.73%
1-1.5x/week
3,794 14.81%/23.18%
1.5-2x/week
1,547 6.04%/13.09%
2-3x/week
1,074 4.19%/12.41%
3+x/week
383 1.5%/6.9%

Ticket Amount Tier / 客单价分层分析

Member % vs Revenue % / 会员占比 vs 收入占比

$1-$6
148 (1.2%)
$6-$12
832 (6.5%)
$12-$18
1,520 (11.9%)
$18-$24
1,488 (11.6%)
$24-$30
1,346 (10.5%)
$30-$36
1,141 (8.9%)
$36-$42
935 (7.3%)
$42-$48
788 (6.2%)
$48-$54
688 (5.4%)
$54-$60
591 (4.6%)
>$60
3,297 (25.8%)
35.8%
High-Tier (>$48)
62.0% Revenue
22.4%
Mid-High ($30-48)
20.5% Revenue
36.1%
Deep Buyer (≥8 SKU)
$72 Avg Ticket

Category Penetration / 品类渗透率

By purchase purpose / 按购买目的分类

Buy for Cooking / 烹饪食材 64.81%
蔬菜
64.8%
肉类
47.6%
植物蛋白/豆制品
26.2%
半成品菜
20.2%
蛋类
15.7%
活鲜/冰鲜
12.2%
Buy for Eating / 即食食品 52.76%
水果
52.8%
休闲零食
31.8%
烘焙
27.8%
水饮
22.3%
冷食即食/沙拉
20.7%
乳制品
16.4%
热食即食/熟食
8.6%
Buy for Stocking / 囤货用品 34.82%
冷冻食品
34.8%
调味品
25.6%
米面粮油
22.6%
辅料/干货
18.8%
冷冻海鲜
13.1%
非食品/日用品
10.3%
Flower / 鲜花 2.35%
鲜花
2.4%